Baby of the Year contest launched
The search is on to find the county's bonniest tots – it's the Leicester Mercury Baby and Toddler of the Year competition!
Parents who put their cute kids into the contest could end up walking away with up to £1,500 in prize money, as well as the coveted annual trophy.
Children up to the age of five can be put forward – and this year, for the first time, voting will be done entirely by Mercury readers.
One-year-old Bailey-Otto Killen-Griffin, from Wigston, won the judges over last year with his cheeky smile – and took home the overall winner's prize.
His mum, Kelly Killen, 28, said: "When we found out Bailey had won it was absolutely fantastic.
"I'd seen the photos of all those kids and they all had the same chance of winning.
"I couldn't believe my little boy was chosen from them all.
"He is a bit cheeky, but he's been so good."
"We have the trophy in our cabinet at home."
She said she would tell other parents to "just go for it" this year.
Kelly said: "You've got nothing to lose.
"You know, every child has got that little bit of sparkle."
Madeline Woolhouse won the 19-36-month category in last year's contest.
The two-year-old's mum, Samantha Cartwright, of Syston, said she put Madeline's winnings into an account for when she is older.
Samantha, 31, said: "We're going to put her in again this year if we can – it felt like she was a star when she won.
"I'm sure all mums think their daughter is the prettiest little thing in the world – and that's what I think.
"She is such a comical child and she loves the camera."
Laura Brewin won her age group prize in Baby of the Year in 1995.
Laura, now 16, went on to win a national Child of Courage award for her bravery after she lost her leg to a flesh-eating bug.
Mum Andrea said her daughter, who has Down's syndrome, had this year been chosen to raise the flag at the start of the Caravan Club rally.
The family are members of the club.
Andrea, 40, from Whetstone, added: "I don't think I have any tips for parents.
"Just enjoy it because the photos are fantastic.
"We still have ours up on the wall."
There is a total of £3,000 up for grabs in this year's competition, which features four age categories.
Parents can go to the city's Highcross Leicester shopping centre from Monday, June 29, to have their child's photo taken for free.
The Mercury will print every chosen photograph in a colour special on Tuesday, August 11.
Voting can be done via text, post or in person. The winners will be announced in September.
During some photographic sessions John Lewis will be giving away prizes from their children's department.