Business booming for East Goscote baby products firm Baby Lurve
A baby products business which started life on auction website eBay has opened a showroom following a hugely successful few years.
Baby Lurve was set up by Natalie Shade and partner Dean Price in 2006 selling baby changing bags.
Since then, it has expanded to sell a range of products from pushchairs and prams to clothing and accessories through its own website, stocking brands such as Storksak, Mima, Pink Lining, Joolz, Izziwotnot and Cloud B.
Natalie and Dean, who used to run the business in their spare time, quit their day jobs to concentrate on the business full-time.
Last week, the business launched its showroom at East Goscote with an event attended by celebrities including former Big Brother winner Chantelle Houghton and The Only Way Is Essex star Georgina Dorsett, the pregnant girlfriend of Manchester United and England footballer Tom Cleverly.
Natalie said: "We took out the lease on a warehouse last June and have had the showroom built inside it.
"It means we have somewhere to store the products for the online side of the business and the showroom allows them to look and feel.
"The online side of the business has never slowed down and we have always analysed what has sold very closely which has meant all the products have been very popular."
The opening of the showroom has created an extra two jobs.