Beer goggles theory 'a myth'

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Tuesday, April 21, 2009
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This is Leicestershire

Many men have used it to justify something they regretted in the morning – but they can forget the "beer goggles'' excuse from now on, according to psychologists.

A study found that after drinking alcohol men actually see women as less attractive. Booze also makes no difference to a man's ability to guess a woman's age, the research found.

Scientists in Leicester asked a group of 240 men and women in bars and cafes to look at photos of women and comment on their age and attractiveness. Half the participants used in the experiment had drunk alcohol. Some of the pictures of 10 young women aged 17 were digitally altered to make them appear younger or older.

The findings showed that alcohol reduced the ability of women to guess the age of the photo models, but not men.

Dr Vincent Egan, from the University of Leicester, said: "Overall participants who drank alcohol actually rated all the women in the photos as less attractive, compared to the participants who hadn't drunk alcohol.

"This seemingly flies in the face of the commonly held notion of "beer goggles'."

Participants consistently over-estimated the age of the faces by an average of three-and-a-half years.

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5 Comments

  • Profile image for This is Leicestershire

    by Lorraine, Town Centre

    Wednesday, April 22 2009, 10:31AM

    “Lol cheeky Kenny, I shant bite though, beauty is in the eye of the beholder”

  • Profile image for This is Leicestershire

    by Kenny, LFE

    Tuesday, April 21 2009, 2:57PM

    “I think the beer just reduces your standards. Lets face it the Leicester women are not the slimmest, most attractive bunch so a bit of beer is always needed.”

  • Profile image for This is Leicestershire

    by Jen, Knighton

    Tuesday, April 21 2009, 10:58AM

    “I agree, what a waste of time and money. The sample group was too small, they were using images and not real people. And I do believe that the "beer goggles" effect really only happens when a large amount of alcohol is taken. I can't see that these subjects would have been given enough to make them "drunk", otherwise the experiment would have been unethical. Hmmm, I wonder who sponsored it?”

  • Profile image for This is Leicestershire

    by Lorraine, Town centre

    Tuesday, April 21 2009, 9:09AM

    “What a waste of time and resources, surely the money could be used for better purposes than "beer goggles"”

  • Profile image for This is Leicestershire

    by smith, leics

    Tuesday, April 21 2009, 9:01AM

    “I do not see how this can be a real study since the affects of alcohol on depth perception would not be noticed from looking at 2d photos”

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