Coca-Cola Christmas truck to visit Leicester on Sunday
‘The holidays are coming, holidays are coming’ to Leicester this week, when the iconic Coca-Cola Christmas truck rolls into town.
From the television advert that reminds us all the Yuletide season is upon us, the Christmas truck will be delivering festive joy (and fizzy drinks) to Leicester.
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The Coca-Cola Christmas truck will park outside Highcross Shopping Centre on Sunday
On Sunday December 16 the unmistakable red truck will park at Highcross Shopping Centre.
Amid a winter wonderland complete with snow and Christmas trees, visitors will be invited to have their photo taken next to the illuminated truck between 11am and 7pm.
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And, of course, festive helpers will be on hand serving chilled Coca-Cola, Diet Coke and Coke Zero.
The Coca-Cola Christmas truck is touring the UK this winter, making 64 stops at towns and cities. The trip kicked off on November 14 in Elgin, Scotland, and the truck will make its final stop in Brighton on December 23.
Abigail White, marketing and events coordinator at Highcross, said: “Each year the iconic Holidays Are Coming advert really does signal the Christmas countdown, and we’re so excited to bring the official Coca-Cola truck to Highcross this December as part of its UK tour.
“As well as welcoming the Coca-Cola truck to St Peter’s Square our Christmas Grotto is also open, and our ‘Give a Child a Gift’ Christmas gift box is filling up fast.”
The Coca‐Cola brand has become synonymous with Christmas since launching in 1931, when Haddon Sundblom created the world-famous image of ‘Coca-Cola Santa’. The Coca-Cola Christmas trucks first appeared on television screens in November 1995, and have since become a regular feature of Christmas TV schedules in more than 100 countries.
Zoe Howorth, marketing director for Coca‐Cola Great Britain, said: “Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our ‘Holidays are Coming’ ad and truck which are loved across the world.
“We’re excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca‐Cola Christmas magic, harnessing both the brand’s heritage and core media platforms to spread some festive cheer.”
Hundreds of people across the UK have taken to social networking site Twitter to discuss the Coca-Cola Christmas truck tour.
Twitter user @davidajquilty wrote: “Standing next to the Coca Cola Christmas truck last night was a dream come true at last. #holidaysarecoming”.
Meanwhile @Staceylouise86 in Manchester said: “Seeing the coca cola truck later with my babies, #cantwait”.
Comments
by Jagomeister
Thursday, December 20 2012, 9:48AM
“Where is the Pepsi? I am the new generation and I want my choice.”
by aamum
Sunday, December 16 2012, 7:57PM
“No rum but a nice lil coke and some lovely pictures :)”
by spalding1944
Sunday, December 16 2012, 9:53AM
“Have a drink on me, will there be a rum to go with it ?”
by aamum
Saturday, December 15 2012, 9:10PM
“See you all at the Highcross tomorrow then,sip up now and have your picure taken :)”
by Hugo-Boss
Saturday, December 15 2012, 8:17PM
“I hope that none of you "Coca Cola" haters owns any red Santa's or Christmas attire in red, as if you do then you are supporting the company that you say you hate. The Red Santa Claus that is recognised all over the world, is actually a COCA COLA invention which they used for their advertising!!!!
If you don't drink Coca Cola, then that is your choice, but no amount of preaching will stop those that do wish to drink it from drinking it.”
by billybigtime
Saturday, December 15 2012, 6:26PM
“Having read the comments below what a load of miserable gits we all seem. Cheer up and force a smile. I like to smile early in the day to get it over with!!”
by _theTruth
Saturday, December 15 2012, 4:46PM
“@Digitina...we don't need to know what's in coca cola...as i'm guessing its more additives and more ****. This self styled promotion by coca cola is coming to hook more kids onto their sugary product, so they are addicts for life. Them handing our freebies, reminds me of 60 years ago, when cigarette firms used to do the same...”
by Digitina
Saturday, December 15 2012, 3:58PM
“Coca-Cola, Nestle, Kraft and others have spent millions trying to stop people finding out what they are putting into our food and drink. This is the thanks we get in return then, a shiny CO2 spewing, diesel guzzling, lip-curling, teeth extracting truck ,,,,,,,
http://tinyurl.com/c5n8q4l”
by prog_rock_fan
Saturday, December 15 2012, 1:58AM
“THIS IS NOT NEWS.”
by grahamejordan
Friday, December 14 2012, 7:29PM
“This is one of many 'known products' that uses the disgusting commercialisation of Christmas, and the placed adverts in newspapers are a collusion - whether intentional or not, degrade the values of our children.”