Design contract is child's play
A design consultancy has won a contract to create a children's toy brand in the United Arab Emirates.
Mynt Design, of Rearsby, which specialises in branding and retail design, has won a deal to launch a concept store, under the Toys & Games brand, in Dubai with the Al Maya Group.
The business has worked with Al Maya over the past two years and has created the brand identity and the design of 15 retail stores for children's wear brand, Mom & Me.
Ollie Patterson, director of new business at Mynt, said: "Our client's motive is to drive more footfall in store to increase revenue and surpass expected monthly sales.
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"Our concept will be trialled in one store in Dubai.
"If successful, it will be rolled out."
Leicestershire is a major centre for design firms.