Gambling Companies extorted by Facebook
The revaluation of Facebook’s advertising and ‘fan page’ guidelines for gambling organisations and their affiliates has been at the centre of an on-going debate in recent weeks.
Leaked information evidencing email exchanges made between the owner of the Mad About Slots website, the sister site to Mad About Bingo, and a Facebook marketing representative were recently published on the Casino Affiliates Programs website. The general consensus of these emails is that Facebook appear to be trying to capitalise on gambling corporations, such as Mad About Bingo, unawareness of these ‘guidelines’ to try and generate more profit for themselves- raising questions on Facebook’s ethical intentions.
It was stated that the websites fan page was taken down by Facebook on the basis that “the protection of users is the most important”. However, in a latter email exchanged between the two, the Facebook representative went on to say that support will be on available for “gambling clients with permanent spends over 10,000USD per month and that organisations must meet a “minimum monthly spend of £30,000” to allow them to advertise gambling related products.
In response to the questions surrounding the introduction of the new spending requirements, the representative said that the rule was put in place because “Gambling sites and advertisements of related products/services for our self-service advertisers is prohibited on Facebook” in order to “guarantee [the] high quality of ads and the site”.
An interesting point that arose on this matter is that nowhere in Facebooks Terms and Conditions does it state that there is a minimum spend requirement for the use of advertising on their site or for having a Facebook fan page.
An article on the TradaCasino website explains that Facebook has made a good amount of money “with running ads for poker, online blackjack and sports betting. Now it seems the social media firm wants all business for itself after announcing its interest in real-money gambling.”