Leicester Comedy Festival: Sasha's slapstick wins promo poster top spot
A student could see a poster she has designed used as promotional material for next year's comedy festival.
Sacha Hills was among 15 entrants from De Montfort University who came up with poster ideas to advertise Dave's Leicester Comedy Festival 2014 as part of a graphic design course competition.
The 20-year-old's quirky picture was voted the best.
She has won a two-week work placement with Reach Marketing Communications, the company behind the festival's promotional material, and could see her poster used next year.
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Sacha said: "I didn't think my design would win so it was quite a shock. It would be fantastic if it could be used in the run-up to next year's festival.
"I'm really pleased I got this experience as part of the course.
"Working to a design brief and creating something that matches that has been really interesting."
Sacha said her design was inspired by slapstick humour.
"I liked the idea that when you're watching comedy something physical and humorous happens so that's where it sprang from," she said.
"His face is slightly distorted by the sticker and the drawn-in teeth add a funny element."
The students were asked to create the posters by course leaders, in association with Reach Marketing Communications, which has been responsible for the festival's promotional material since 1995.
An exhibition of all the posters is on at the LCB Depot, in Rutland Street, Leicester, until Sunday.
Entries were judged at a viewing for students, university and comedy festival staff, sponsors and special guests, including comedian Paul Foot.
Carlos Almeida also designed a poster. His design featured a horse's head and the slogan "Why the long face?".
"It was a great experience," said Carlos. "It's what I hope to be doing in the future so taking part has been useful."
Comedy festival founder Geoff Rowe said: "The standard was very high and it's great to get some alternative thoughts on how the festival can be promoted.
"It also provided a great opportunity for the students to work on a real project.
"Sacha's work could now feature as part of next year's comedy festival. This was a great experience for her, along with her two-week placement."