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Orders pour in for Leicestershire jewellery maker since Duchess of Cambridge wore her earrings

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Friday, October 05, 2012
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Leicester Mercury

A jewellery maker says has her business has been given a huge boost by the Duchess of Cambridge wearing her earrings.

Serretta Morris's red coral sponge earrings were worn by the Duchess on her recent tour of the Solomon Islands.

  1. 26186961

    Kate wears the earrings in the Solomon Islands

  2. Serretta Morris at work in her Clipston studio

    Serretta Morris at work in her Clipston studio

Since then, the 31-year-old designer, who works from a studio at her home in Clipston, near Market Harborough, has been inundated with orders from across the world for the same pair.

She said the number of companies wishing to stock her jewellery has quadrupled.

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Serretta said: "It's amazing. It's still all a bit surreal but it's fantastic to see someone like Kate wearing one of my pieces.

"I think she's very conscious about using British designers wherever possible but for her to pick such a small, unknown independent company like mine is beyond belief.

"I told my daughter Lucia that the future Queen was wearing some of my earrings and she was so excited.

"I'm on cloud nine but I'm so busy now I haven't had a proper chance for it all to sink in."

The duchess chose the earrings, priced £36, through My Flash Trash website run by Made in Chelsea star Amber Atherton.

Serretta said: "I knew she was looking at jewellery from the website and not just mine – just knowing that was exciting."

Serretta, who studied retail at Bournemouth University before spending a year at a jewellery manufacturing company in New Zealand, said: "I've always wanted a dedicated studio to work from other than home and that's now looking like a real possibility.

"I started my business three years ago, having spent several years working at Lumbers, in Market Street, Leicester.

"I have stockists all over the UK but the phone hasn't stopped ringing from others since news got out.

"I like the fact my jewellery is very affordable and wearable.

"I use semi-precious stones and keep abreast of where fashion is going and what colours are up-and-coming, so that I can incorporate them into my designs. I never wanted to create mass-produced jewellery and I'm proud of every piece I've made."

Serretta makes earrings, bracelets and necklaces and has various collections, including a bridal section.

She also designs bespoke jewellery.

Among those stocking her designs are Pretty Maids Bridal Wear, in Northampton Street, Leicester, and Made Gallery, in Uppingham.

Shop assistant Julia Thornton, from Pretty Maids Bridal Wear, said: "We've been selling Serretta's jewellery for just over two years. It's very popular and her designs are always very delicate, using freshwater pearls and Swarovski crystals. We love her work."

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