Paloma Faith wears saree bought from Leicester store in latest pop video
Quirky singer Paloma Faith has proven there's only one place to go when you want to pick up a top-quality saree.
In her latest pop video, Black and Blue, the star wears an ornate £500 outfit provided by Anokhi House of Sarees, in Leicester's Golden Mile.
See pictures from Paloma Faith's recent gig at De Montfort Hall, Leicester - scroll the images above.
Store owner Karan Modha got a phone call out of the blue from the singer's stylist, but it was several days before he realised he was working for such a famous customer.
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He said: "Her stylist gave me a call last month because he had been round London and Birmingham looking for a saree and someone who knew me had suggested he ring me up.
"He said he wanted something earthy because that's the kind of person Paloma is and I sent him some pictures of sarees we have in stock.
"It was only later when I Googled Paloma Faith that I realised she was a really big star and I knew a few of her songs.
"You don't expect stars like her to be buying things from your store. I feel honoured and I think it's going to be very good for business."
The Indian-made saree Paloma wears in the video is an elaborate wedding outfit made from silk, decorated with Swarovski crystals and hand-embroidered with gold, using the zardosi technique, to sew metal thread into the fabric. Paloma, whose hits include Picking Up The Pieces, Stone Cold Sober and a cover version of the INXS song Never Tear Us Apart, used in a John Lewis Christmas advert last year, appears in the video sporting dark dyed hair, painted nails and an Indian bindi marking on her forehead.
Karan said: "The video has done my outfit justice and she looks fantastic in it.
"She pulls it off really well."
Karan said he hoped the video would lead to sarees becoming popular with more non-Indian people.
"In the old days, only Indian women ever bought sarees but with marriage between cultures now we do see a lot of non-Indian men and women coming in to buy our clothes for Indian weddings," he said.
"This new video is not only good because it publicises Indian culture to the rest of the world, but I hope it also could lead to more people wearing sarees, because it shouldn't matter what race or colour you are."