PepsiCo backs Leicestershire delegation to MIPIM property show
One of the world's best-known food and drink brands has given its backing to Leicestershire's push to attract major investment.
PepsiCo is the latest business to give its support to the county delegation travelling to the MPIM property conference in Cannes next month.
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Beyonce with a trolley of Pepsi cans
The visit, to be led by Leicester mayor Sir Peter Soulsby and Leicestershire County Council leader Nick Rushton, will aim to boost the city and county's profile among global investors.
PepsiCo owns Walkers crisps and operates the world's largest snack food factory in Beaumont Leys, which employs 2,500 people.
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It is one of 17 companies supporting the MIPIM delegation, the biggest official presence from the county in at least five years.
The annual MIPIM event, which takes place from March 12-15, is Europe's largest property conference.
The county's delegation will also include a number of business people and members of Leicester and Leicestershire Enterprise Partnership (LLEP), the agency charged with helping to grow the area's economy.
More than 100 business people attended a meeting on Tuesday at the Bentley showroom, in Syston, explaining what the county will be doing at MIPIM. Sir Peter said the city and county both had enticing development proposals and visitor attractions to showcase.
These include the Motor Industry Research Institute's proposed £300 million technology park near Hinckley, as well as science parks in Leicester and Loughborough.
Sir Peter said the discovery of Richard III's remains in the city would also help to attract interest.
"We have got quality which we will be proud to show off and demonstrate," the Labour politician said.
Councillor Rushton, a Tory, said: "There's no politics in economic development."
Andrew Bacon, chairman of LLEP, said the county did not send an official delegation to MIPIM last year because "we weren't ready".
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