Public faith in politics has to be restored
Not only has Nick Clegg undergone the discomfort of having to make a televised apology for breaking his pre-election pledge on tuition fees, but there is now a music video on the internet lampooning the broadcast.
The video sets his apology to music and reworks the use of the phrase "I'm sorry" into the chorus of the song.
It was created by Alex Ross and James Herring of news and satire website The Poke. A source close to the Deputy Prime Minister is reported to have said that Mr Clegg saw the video and thought it funny. So much so that he has agreed to the song's release as a charity single.
He deserves credit for that and for making the apology in the first place.
Unfortunately for him, however, it is unlikely to win over the large number of people who feel betrayed over this issue.
His broadcast has met with particular criticism because he was not saying sorry for putting up tuition fees.What he was apologising for was making a pledge not to do so which he later realised he could not deliver.
The mistake was the pledge; not the policy.
However, the bigger point is that, whatever the nuances, the public are just fed up with politicians not living up to their words.
It is one of the main reasons that public faith in British politics has sunk so low.
Mr Clegg understood this in a pre-election broadcast when he told the nation that he believed it was time for promises to be kept.
Surrounded by pieces of paper gusting down the street to represent the trail of broken pledges over the past 30 years, he said it was time to change things.
He said the public had been promised fairer taxes, better schools for everyone and cleaner politics, only to be let down.
It was time for promises to be kept, he said.
And that broadcast obviously struck a chord because Mr Clegg experienced a surge of public support which had the other party leaders famously saying: "I agree with Nick."
How long ago all of that seems and, of course, how ironic that Mr Clegg now finds himself making an apology for his own broken promise.
But what he said back then was right. Election pledges have to be honoured if public faith in politics is to be restored.