Shoppers in Leicestershire urged to use butchers after horse meat scare
A pressure group is urging shoppers to start using their local butchers again following the horse meat scare.
The Country Landowners Association wants consumers to make the most of butchers selling locally-produced meat, instead of buying cheap, mass-produced frozen burgers and lasagne from a supermarket.
Donna Tavernor, the association's Midlands rural adviser, said: "In light of recent high-profile food scares, we believe the benefits of a knowledgeable local butcher far outweigh any perceived financial savings made by purchasing pre-packed meat.
"The revelations that some processed beef contained up to 100 per cent horse meat came as a shock and it underlines what we have been saying for years – that shopping locally brings not just better tasting, fresher food, it is also traceable.
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"Our local butchers choose their meat carefully, and take a great pride in knowing exactly where it comes from, often to a particular farm or herd.
"They have the knowledge to prepare meat, poultry or game the best way and can even advise you how to cook it.
"You can buy just as much as you need, rather than having to buy the size that's available, cutting down on food waste and food miles."
Ms Tavernor also stressed that shopping locally benefited the economy by "protecting jobs and services for the community".