Snack attacked as Walkers get bags of crisp complaints
You've heard of the credit crunch – and now crisp fans reckon they are being short-changed on their snacks.
A row has broken out over Walkers's Multipack Deep Ridged crisps, with customers saying they often have less than 10 whole crisps in each 28g multipack bag.
One consumer even claimed he had received only five full crisps in one pack, and many complaints are about the amount of air in each packet.
The outcry has been the subject of a BBC Watchdog investigation and the subject is a hot topic on Twitter under the hashtag "crispgate".
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The Leicester Mercury carried out its own investigation and found packs contained between seven and 10 whole crisps, with various fragments and crumbs.
But the Beaumont Leys company said the 28g packs contain the weight of crisps stated and that the air in the bags keeps the crisps from breaking.
A spokesman said: "Walkers Deep Ridged crisps have been designed with deeper ridges than other crisps on the market – this makes them susceptible to some breakage.
"To limit this breakage, we put them into slightly larger packets with some cushioning to protect them, which may give the impression of there being fewer crisps per bag.
"There are in fact 28g of crisps in each multipack bag and this is above the average for multi-pack crisps."
The Mercury investigation counted the crisps in packets bought in six-pack bags from Sainsbury's, Asda and Tesco in Leicester.
The average pack had nine whole crisps inside.
We asked crisp-lovers on the streets of Leicester to give their reflections on the packets they opened for us.
Ben King, 19, of Queniborough, said: "Based on the packet size, it just feels like it's not value for money."
Matt Elliott, 21, of Glenfield, said: "They taste good and I'd probably buy them, but there aren't that many crisps in a multi-pack bag. Before you open them you think there are going to be a few more."
The six-bag packs are for sale for £1.99, but some supermarkets are selling them for just £1.
On Twitter one user, Hashim, wrote: "I've opened Walkers Deep Ridged crisps with only a quarter filled."
Another user, Gooch, wrote: "Just bought a bag of air and Walkers were kind enough to put a few crisps in there."
The face of Walkers crisps, Gary Lineker, also tweeted: "Yikes! I'm told I've been on Watchdog! I guess that's not good. Is it too many crisps or not enough crisps? It's generally one or the other."