Store would create 100 jobs
A proposed new supermarket could create 100 new jobs.
Developer Morgan Davis Wherry has drawn up plans to build a food store in Shepshed's Charnwood Road, next to the town's fire and police stations.
The company is in talks with a major supermarket chain but has not revealed which one.
The plans were lodged yesterday with Charnwood Borough Council.
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Richard Wherry, of Morgan Davis Wherry, said the store would provide a modern facility to allow more of Shepshed's residents to do their main weekly shop within the town.
He said: "We understand there has been a long-term requirement for an additional modern food store to serve Shepshed residents.
"We are delighted to be able to bring forward such an opportunity as we believe it will add real choice to the local food retail market to allow residents to undertake their weekly shopping trip in the town.
"The scheme has been carefully designed.
"A good deal of thought has been given to the overall size and offer and design of the proposed store, including car parking and access and highways arrangements.
"We look forward to delivering such an important development for Shepshed and hope it will be welcomed by all."
If the 1,032 square metre store is approved by councillors, it will be the town's third big-name supermarket.
The Co-op has a store in Hall Croft and, in November, Tesco opened an express store, also in Charnwood Road.
Shepshed Town Council member John Popley welcomed the proposed new store.
He said: "It will be a good thing. It will provide jobs and choice for shoppers.
"At the moment, a lot of people in the town choose to go to Loughborough and Coalville to do their main shop and this will mean they won't have to travel.
"It will also be used by people in Hathern, Diseworth and Belton where there isn't a lot of shopping at the moment.
"Some people might say we have too many supermarkets now but I say more the merrier.
"Some smaller shops said they would go out of business when Tesco opened but that hasn't happened and they will benefit from the shoppers drawn to Shepshed by this new store."
John Brogden, 70, of Brick Kiln Lane, Shepshed, said: "I'm glad there could be another supermarket in Shepshed.
"It will mean competition and not a monopoly so that should be good for customers by keeping prices low.
"It will mean new jobs too.
"I go to Coalville to do my shopping at Aldi at the moment but should this new supermarket open I might use it instead."
Lisa Smart, 26, of The Meadows, Shepshed, said: "It sounds like it will be bigger than the Tesco just down the road.
"I think it's strange that for years nobody was interested in opening a new supermarket here and soon we could have three.
"It shows how competitive they are."