Tourism schemes get funding boost from Arts Council
Two projects to promote tourism in Leicestershire have won funding of £220,000.
The Arts Council England has awarded the grants to the Unlocking Leicestershire and Great Central Railway Heritage Corridor projects.
The Great Central Railway project will see the development and promotion of a "heritage corridor" to visitors, raising the profile of the independent museum sector around the area of the Great Central line between Loughborough and Leicester North.
Unlocking Leicestershire is a cross-promotion of the lesser known museum collections and heritage assets in Leicester and Leicestershire.
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The two grants, from the Renaissance Strategic Support fund, have been awarded to Leicester Shire Promotions to spend on the projects.
Work on the projects will start later this month.
Arts Council England director Peter Knott said: "It is very exciting that Leicester Shire Promotions has been successful in securing these two awards.
"This is good news for the local economy, as these projects will significantly enhance the tourism potential of the area.
"We're pleased museums will be working closely with other cultural heritage attractions across Leicester and Leicestershire to enhance the already vibrant cultural landscape."
Martin Peters, chief executive of Leicester Shire Promotions, said: "Building on the success of our previous work in the heritage sector with Renaissance East Midlands, as well as Leicestershire's museums and heritage organisations, this new funding will enable us to cross-promote some lesser-known heritage assets in the destination."
He said the aim of the projects was "to boost tourism through marketing and audience development, improve the quality of the visitor experience and widen the audience base".