UKIP result will not prove to be seismic
The UK Independence Party's leader, Nigel Farage, is understandably delighted with the result of the Eastleigh by-election where his party came second, beating the Tories into third place.
He says he hopes to cause a "political earthquake" next year in the European Parliament elections.
And he predicts that it is only a matter of time before UKIP wins a seat in Westminster.
"In by-elections to come, we will achieve victories.
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"This is not just some mid-term protest as David Cameron tries to say. This is a clear, defined trend," he said.
Meanwhile, Mr Cameron insists that people were registering a protest vote in Eastleigh and is confident that the Conservatives will win them back at the next General Election.
And he says that his party will not move to the right to encourage voters back from UKIP.
The Prime Minister is in a no-win situation.
It seems likely that UKIP will split some of the Conservative vote in the next election and that will make it hard for the Tories to win.
However, a lurch to the right or an alliance with UKIP would alienate centre-ground voters who are also vital to victory.
Mr Cameron's entire strategy has been to rid the Conservatives of their image as "the nasty party" and try to occupy that coveted centre ground.
He will not change course now.
Despite the results of the Eastleigh by-election and the obvious strength of UKIP, this remains his best strategy.
The battle for the centre is where elections are won and lost and it would be disastrous for the long-term future of the Tories if they allowed themselves to get side-tracked into a fight for UKIP voters.
Despite Mr Farage's spirited predictions about political earthquakes and defined trends it is unlikely that UKIP will represent any serious and sustained challenge to the major parties in the foreseeable future.
Labour and the Conservatives will continue to be the two main contenders and will continue to fight for the centre – which is the political ground that most of the British public occupy.