Valentine's Day: Love is in the air at Leicestershire's independent card shops
There will be hearts and love in abundance on Valentine's Day in Leicester and Leicestershire, as people send cards and gifts to loved ones, not to mention the romantic meals and restaurant dates.
If money's tight and you're going to be struggling to splash much cash on your Valentine this year then a card can be one great way to show how much you care without breaking the bank.
It's better to spend a bit of extra time and money finding that extra-special card than grabbing something under a £1 from the supermarket shelf.
Leicester and Leicestershire has its share of specialist gift and card shops which stock Valentine's cards with original and personal messages and designs.
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Valentine's Day card creation is a labour of love for local illustrator Kate Wood, director of Oh My Studio independent greeting card company.
She knows the importance of choosing the right card which carries the right message.
Kate says: "Independent publishing companies don't produce for the mass market so you know that you are getting something special.
"We target the boutique market and hope that our sentiments attract customers that are looking for something a little more unique.
"Unique design-led hand illustrated greetings cards, such as the ones we create, are aimed at anyone looking for something a little different - and focus on the togetherness you feel with your loved ones."
Here's our pick of independent local card shops in Leicester and Leicestershire. (click on the store name for location and contact details)
Niche Store, 4 Carts Lane, Leicester, LE1 5FL, 0116 2518 118
Set Design, 7 Silver Walk, Leicester, LE1 5EW
Art Of Cards & Gift, 67 Queens Road, Leicester, LE2 1TT, 0116 270 6868
Artifact, 9 Allandale Road, Leicester, E2 2DA. Tel: 0116 270 0493
Nest, 43 Francis St, Leicester, LE2 2BE, 0116 270 9290
Wistow Gallery,Wistow Rural Centre, LE8 0QF. Tel: 0116 259 2400
Forget Me Not, 15 The Nook, Anstey, LE7 7AZ. Tel: 0116 235 2328
Shore, 550a, Bradgate Road, Newtown Linford, LE6 0HB. Tel: 01530 244244
We've listed just some of the local independent outlets where you'll be able to find original, handmade Valentine's cards that your loved-one deserves. If you would like to recommend a local retailer not listed here please let us know in the comments section below. Businesses can also add their details (for free) at the thisisleicestershire business directory.