Serious message in a fun package

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Friday, December 10, 2010
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This is Leicestershire

A city design agency has teamed up with a leading stop-smoking service to produce an information and activity book aimed at young people.

Innersmile, based at the LCB depot, Rutland Street, specialises in communicating with young people.

The service Quit Because, the youth section of QUIT, is a charity which helps young people make informed choices about tobacco use and provides support and advice to those who want to stop smoking.

The two companies worked together to create a booklet called Inhale This! and 5,000 copies have been given to schools for distribution to students.

A spokeswoman for Innersmile said: "The book incorporates pop-up images, 3D glasses and graphics, as well as comic-style cartoons."

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