It may not be the prettiest or high-scoring - but it's intense and brutal, says Leicester Tigers' George Chuter
Hooker George Chuter says the club's new signings are quickly settling into the 'Leicester way'.
That certain imponderable that supporters and opponents have always been unable to put their finger on has been attributed to the Leicester Tigers' on-going and unprecedented success over the last decade.
But that mixture of history, ethos and culture is still very much a part of the set-up and, with former ABC Club member Richard Cockerill, inset, in charge, Chuter believes there is little chance of it dying away.
"Cockers drives the 'Leicester way' more than anyone," said the 36-year-old.
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"One of the first things he says to any of the new or young guys every year is 'This is what was taught to me as a young player and I want you to do the same'.
"He has been here for 20-odd years and nobody knows more than him about the 'Leicester way'.
"I am sure that when Cockers was a teenager, someone like Dean Richards, Dave Matthews or Peter Wheeler sat him down and said 'This is what we do here'.
"That is how it is handed down at the club."
Tigers have eight new players to integrate into this season's squad.
And while former Tiger Brett Deacon knows all about the set-up having been here for seven years before a two-year break with Gloucester, the other seven are quickly fitting in, according to Chuter.
"There is a different way of going about things at Leicester," said Chuter.
"We don't sugar-coat things but we speak honestly to each other.
"Cockers will sit down with a player and tell him exactly how things are going to be done.
"But these players come here with a preconception of what life is like at Leicester from the rumours they have heard and, by and large, those rumours turn out to be mostly true.
"They come here knowing what to expect and then it is a matter of physically getting into that.
"It helps them to have an idea of what life is going to be like because, when that hits them, it is not so much of a shock.
"It should be another interesting year and the Aviva Premiership will be as strong as ever.
"There are some fantastic rivalries between clubs and that adds to making the Premiership one of the best leagues in the world.
"It may not be the prettiest and it may not be high-scoring at times but it is intense and brutal.
"This is rugby we are playing, not patter cake."