Eight staff to lose jobs at Leicester's Phoenix Square in bid to ease cash crisis
Eight staff have been made redundant at Phoenix Square in an effort to ease the arts centre's financial crisis.
The job losses involve the film programmer, education officer, marketing manager, two production personnel, two digital personnel and the creative director.
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Phoenix Square, Leicester
A staff union has criticised the decision and said that some of the people being made redundant were key to the arts centre's success.
Until now, the £21.5 million digital arts centre, which has suffered from low ticket sales since it opened last year, had more than 70 staff.
It is believed that three more job losses could be announced in a fortnight.
Former employees who have been made redundant estimate that this week's staff cuts will save an estimated £190,000 a year.
They say that alternative proposals submitted by them – where fewer lower level staff would lose their jobs – would save just as much money.
Phoenix Square still needs an immediate bail-out of £250,000 this year and management are awaiting a decision by the city council over extra funding.
Commenting on the staff who had lost jobs, regional Unite officer Paresh Patel said: "They have helped the centre grow and are key to the function of the business.
"We have come up with an alternative business proposal which avoids getting rid of skilled grassroots workers who make the Phoenix what it is.
"They are the ones bearing the brunt while the top layer of staff are safe.
"There was no room for discussion with the management with regard to voluntary redundancies or senior staff taking pay cuts and we think this was wrong."
Among the people being made redundant is film programmer Alan Alderson-Smith
The expert programmer, who has 25 years of industry experience, was given just two hours to clear his desk on Tuesday.
He said: "I feel they are getting rid of the very people who keep the Phoenix going.
"I'm worried this is part of a move towards making the cinema a commercial multiplex which is not what it is about."
Among their roles in the last year, the staff who have been made redundant have been responsible for work with the autistic community, successful film courses and art house film festivals.
Chair of the Phoenix board Ted Cassidy said the redundancies were "regrettable".
He said: "We have had a very challenging first year in business in the height of a recession and we have to find a way of stabilising the business and putting it in a position to move forward.
"It is regrettable that we have to lose talented and respected people in the process ."
He added that a member of senior management – the creative director – was also being made redundant.
When asked why the Phoenix was in financial difficulty, he said: "The pace of regeneration in the area has slowed and there is very little footfall in the area, and there is a national downturn in the number of people going to the cinema."
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by John Singh, Leicester
Monday, September 13 2010, 11:13AM
“I cannot believe Alan's been forced to resign. He's the heart and soul of the Phoenix. I used to travel to Leicester from Nottingham when I had next to no money just to see some of the old reels of amazing avant garde cinema he would somehow get hold of! I can't think of any other cinema outside of London that has put on a retropective showing the original reels of Tarkovsky (rather than digital editions). At the time the only other cinema putting on such incredible films was the Lux in London. It was certainly a factor in deciding to move to Leicester back then! I always worried that upsizing would put pressure on the programmer to sacrifice the more edgey obscure films that made Phoenix so special. His resignation presumably marks a further move to the soft US indie cinema of places like Broadway. I'm gutted.”
by M Sutton, Leicester
Monday, September 06 2010, 1:59PM
“When is this council going to start spending money on facilities that people will acutally use rather than what they think would be good for our spiritual and mental well being? They seem to be obsessed with the arts and there are obviously too many luvvies within or lobbying the council.
Go to any other city and you will find all manor of venues geared to entertaining young and old, which don't involve a big screen or stage. All we seem to do is close anything outside the arts down.
The old Phoenix was never a commercial success so why did they think this one would be? I am sure it won't be long before we start hearing about a similar crisis at the Curve.
I am sure they will both make excellent Tesco Metro's or Aldi's when they are sold off by the council - but only after years of draining the Council Tax payers purse first!”
by Martin, Leicester
Sunday, September 05 2010, 4:48PM
“Sorry, but we need to cut through the comments about parking and the location. This is a time of crisis for Phoenix Square.
The major issue is that the creative team has been stripped from the Phoenix with no forethought by the Chair of the Board as to how creative programming and film education will be done in the future. These are the functions of the organization that have the best chance of ensuring the success of Phoenix Square.
We need to ask serious questions about how many of the Board (including the Chair) know the slightest thing about the film industry, or realise that independent cinemas like the Phoenix receive European funding for showing the kind of diverse range of films that cannot simply be booked by an external agency (which will, inevitably, be outside the region).
The Phoenix has been through two CEOs in the last three years, and they and the Board are responsible for the financial situation by setting over-ambitious targets for audiences (in fact, in this respect the Phoenix compares very well regionally and nationally), and also for failing to adequately market the new venue in the city and the region.
These are serious senior management failings that have not been redressed with these redundancies. Indeed, the redundancies of creative staff only serve to mask the lack of informed leadership of the senior management.”
by j, leic
Saturday, September 04 2010, 10:17PM
“Oh Tracey, do give it a rest. You have ten a penny "skills" that anyone who has ended up stuck in retail has got, they aren't anything special.”
by Tracey Anne Miller, Leicester
Saturday, September 04 2010, 12:09PM
“A few years ago, Ted Cassidy asked for interested members of the public to apply to be on the Board of the old Phoenix.
Oooh, I thought. I'm a retired 40-something who worked for Next setting budgets & spending plans for new & old departments.
I love film, I'm at the Phoenix sometimes 3 times a week, what with the film courses & with the screenings of cinema unavailable elsewhere in Leicester. There's going to be a big new building & they'll need big new ideas ! I've time on my hands & a barrow full of suggestions & strategies - I'll apply !
The interview did not go well. I used words & phrases which were frowned upon :
"You will need to dramatically increase footfall" I declared (falling back on my old Retail parlance) & offered a list of Marketing suggestions to help widen the demographic. "We will need to become more commercially* aware & increase the £ spend per customer to help make the new Phoenix self-sustainable".
Ted Cassidy looked at me with distaste - I think it was the 'c' word* that did it. "This isn't just a cinema, it's a Digital Media Centre" he replied frostily.
Both myself & a fabulous old Phoenix regular, who had been mentor to M&S's CEO Stuart Rose, were told we were 'unsuitable'.
To whom are the current & no doubt eminently suitable Board accountable & how do we get them removed ?
Who set the budgets for Phoenix Square which, without a marketing push. serious promotion & new customers, were frankly unachievable ?
Was any of the £250k shortfall a 'Golden Handshake' for the previous CEO employed by Mr Cassidy as a 'Digital Media' expert ?
Why has the decision been made to obliterate the Programming & Education departments which offer both a USP & increased revenue ?
This is, potentially a terrific AND a profitable venue.
I'm still happy to offer my time & expertise for free. A close friend, who runs a London PR agency has some cracking suggestions which will cost Phoenix Square nothing &, looking at the overwhelmingly constructive comments from the public - we care & we can help.”
by Graham, Wigston
Friday, September 03 2010, 11:55PM
“Well after reading the press over the last few weeks i thought i would take a look at this "cultural quarter" before passing comment.
Wednesday night is probably not an ideal representation but the highcross, st martins and market street were busy enough.
Starting with the curve. Nice pavements, and what a building. Something to be proud of. How long has it been there? It did look decidedly closed though.Does it have a box office? Whats on? And when?
Something to google i think.
Now the phoenix. Big yellow thing, glimpses of it from the ring road. Head down queen street and missed it. Ok i`m exagerating but i dont recall the signs that took me to the curve.
Anyway.. Impressive modern design, makes you realise the old mills and factories around it are quite beutiful buildings in their own right now they have been cleaned up and habitated. Maybe as i said it was a bad night but it wasnt obvious what it was or what it does. Dispite looking at the web site im still not sure what digital media is? There appeared to be a bar with either one patron or two staff. The reception on the side looked locked up but really not sure which was the way in. Looked a bit clicky if you know what i mean, maybe i didnt belong.
wandered round the block, yes there is a concrete square boarded up waiting for developers but thats pretty much it.
The back looks like workshops alongside the underground car park but that may only be for the staff or clickys (nice jag in position one!)
The apartments must be at the far end but the overall feeling of the whole area was nice and clean but devoid of life or soul. From charles st to the weighbridge i saw exactly knowbody on the streets. Acres of on street parking which may or may not be legal.
I can see why people feel this could be intimidating but quite honestly i doubt the criminals could be bothered.
Will have another look at a different time of the day but cant help think how successful either the curve or the phoenix would be if they were more visible to more people.”
by rufcut, leicester
Friday, September 03 2010, 8:58PM
“A tenner great idea but I'll just go there a few times(as i have and will do!), any more takers? problem solved...”
by The Auteur, Leicester
Friday, September 03 2010, 8:13PM
“Job losses - appalling decision-making. 3 key posts to go - Film Programming, Marketing and Education. Surely these are critical to making Phoenix Square a success?
Parking - it's not brilliant but, as has been said before, this issue is a bit of a red herring - what's wrong with walking, getting the bus or going by bike? Paul - the nearest major car park is the NCP near the Curve/Athena - a very safe car park by urban standards and I believe you can get a discount on parking if you present your car park ticket at Phoenix Square
Location - yes, it's the fag-end of the City but not exactly Outer Mongolia is it?
Red - great idea. I'll second your tenner. That makes £20....anyone else?
MJ Simpson - "a length of raised concrete that requires visitors to either take a long walk round or risk injury by clambering over" - do you mean the entrance ramp? It's a few metres rather than "a long walk round"...and you shouldn't be clambering over anyway (though I've done this many times).
Billy Napier - good points, well made.
Attendance - loads of people at Phoenix Square for Skyride last Sunday. Hopefully, some of them will return to see some films. Attendance has been much better in the last few weeks when I have been so maybe all the publicity (positive and negative) and Mercury Monday/Orange Wednesday offers are paying dividends.”
by Paul, Hamilton
Friday, September 03 2010, 6:00PM
“I have to say during the Skyride, I went past the Phoneix for the first time and thought why here? The area around it looked a dump and seemed soleless. I can only imagine going there at night. I imagine the nearest car park is Lee Circule? and I thought I would rather not park there!!”
by Kulgan, Crydee
Friday, September 03 2010, 5:15PM
“Martin,
I hope you make it safe and sound. Good luck.”